Octave — Product, 2022–2023
Indi is a challenger brand bringing a fresh approach to New Zealand’s big-bank-dominated mortgage market. Their point of difference is they are not a bank — they are independent. By cutting out the overheads and profits you are paying for with big banks, they can offer a floating rate lower than the average big bank fixed rate.
The most important part of Indi’s offering was the online mortgage application process. They challenged us to create a process that is so easy they would never require a customer support team and it could be completed by new customers in under 30 minutes.
As lead designer I worked with Indi’s mortgage experts to stream line this process through journey mapping, flow maps, concepting, wireframing, user testing, user interface concepts and finally bringing that work together to form a design system that can be built on in the future.
Indi
Role
Lead Designer (UX & UI)
Tom De Groen, Claire Jaycock, Chloe Johnston, Dan Johnstone Indi, Reason, The Enthusiasts