Octave — Website, 2022–2023
Indi is a challenger brand bringing a fresh approach to New Zealand’s big-bank-dominated mortgage market. Their point of difference is they are not a bank — they are independent. By cutting out the overheads and profits you are paying for with big banks, they can offer a floating rate lower than the average big bank fixed rate.
Indi needed a digital brand and marketing site that would feel and look different from your usual bank. The site needed to clearly explain their point of difference and why potential new customers should bring their mortgages over to Indi.
I led the design of Indi’s digital visual language for the marketing website and mortgage application process. This included developing the illustration style along with designing the user interface, interactions and animations.
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Coming Soon
Indi
Role
Lead Designer (UX & UI)
Tom De Groen, Claire Jaycock, Chloe Johnston, Dan Johnstone Indi, Reason, The Enthusiasts